WHY CONSUMERS AVOID USING WOOD AS FLOORING MATERIAL

Even though wooden floorings have been used in Finland for centuries both in residences and in civic buildings, material characteristics of wood are nowadays often unrecognized when interior materials are selected. In many building and designing cases people avoid wood without specifying their reasons. The important question that needs to be answered is why wooden floorings are not chosen.
To better understand the reasons behind the diverse positive and negative attitudes towards wooden floorings, consumers in Finland were interviewed. In the interviews the consumers were asked to tell what kind of floorings they appreciate and would choose to their homes.

Keywords: wood, floorings, consumers

Authors

Vahtikari K.
Department of Forest Products Technology, Aalto University School of Science and Technology, Aalto, Finland

Silvo J.
Department of Forest Products Technology, Aalto University School of Science and Technology, Aalto, Finland

Mauno A.
Department of Forest Products Technology, Aalto University School of Science and Technology, Aalto, Finland

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