Optimizing Charcoal Marketing Systems in Gwagwalada, Abuja, Nigeria

The pervasive trade in charcoal plays a critical role in meeting the energy needs of many households in Nigeria, particularly in urban and peri-urban areas like Gwagwalada, Abuja. Despite its significance, the charcoal market largely operates within an informal economy, leading to unstandardized practices. This lack of formalization often results in market inefficiencies, price inconsistencies, and challenges for both vendors and consumers. Previous studies have highlighted the environmental implications of charcoal production, but less attention has been given to the intricate dynamics of its marketing and sales at the retail level. Critical knowledge is missing regarding the exact impact of subjective measurement and varied sales methodologies on market transparency and vendor profitability. This paper aims to fill this gap by offering a detailed analysis of existing charcoal marketing practices and proposing strategies for greater standardization, ultimately contributing to a more efficient and sustainable energy value chain. In this context, “informal economy” refers to economic activities that are neither taxed nor monitored by any form of government.

Keywords:  charcoal, marketing, informal economy, market efficiency, gwagwalada, nigeria, energy

Authors

Michael Adedotun Oke
Foundation and Federal Capital Territory Agricultural Development Programme, Plot 232 Kaida Road Old Kutunku Gwagwalada Garki Abuja, Nigeria

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